US Associate Director, Digital Marketing, Respiratory
BioSpace · Cambridge, MA · 3 wk ago
HybridMarketingFull-time
About the role
The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion).
This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams.
Reports to the Head of Product Strategy for Respiratory.
Main Responsibilities
- Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
- Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
- Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
- Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
- Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
- Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
- Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence
About You
- Bachelors Degree
- 5 years of experience in marketing, product and/or brand management
- Strong analytical and problem-solving skills
- Ability to work effectively in a fast-paced, collaborative environment
- Excellent communication and interpersonal skills
Basic Qualifications
- Bachelors Degree
- 5 years of experience in marketing, product and/or brand management
- Strong analytical and problem-solving skills
- Ability to work effectively in a fast-paced, collaborative environment
- Excellent communication and interpersonal skills
Preferred Qualifications
- Product Launch Experience
- Previous experience in pharma, biopharma, biotech or healthcare experience
- Media mix optimization experience
- Respiratory (and Biologic) Experience
- Understanding of market research, creative development, and experience with the regulatory review/approval process
- Comprehensive understanding of the key dynamics driving the US health care environment
- Cross-functional collaboration ability
- Digital Marketing expertise
- Competitive market experience
- Alliance co-promote experience
Why Choose Us
- Bring the miracles of science to life alongside a supportive, future-focused team
- Discover endless opportunities to grow your talent and drive your career, whether it is through a promotion or lateral move, at home or internationally
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks gender-neutral parental leave