Associate Upstream Marketing Director, Respiratory Health

About the role

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Success Profile

• Compelling & Concise Communication
• Creative & Innovative Thinking
• Strategic Planning
• Competitive Intelligence
• Collaborative
• Digitally Savvy

Responsibilities

• Lead the development and execution of global portfolio strategies and multi-year roadmaps to drive sustainable, profitable growth, including organic and inorganic opportunities
• Own upstream marketing and product management, ensuring alignment of portfolio decisions across functions and divisions
• Translate market dynamics, customer insights, and competitive intelligence into clear strategic priorities and actionable plans
• Partner cross-functionally to position the business for #1 or #2 market leadership across key geographies
• Collaborate with R&D to ensure disciplined, on-time, and on-budget delivery of product development programs
• Define and execute global go-to-market strategies, including product launches, pricing, and value positioning
• Lead portfolio prioritization and lifecycle management, balancing new product development, sustaining engineering, and in-market initiatives
• Drive evidence-based adoption strategies to accelerate market uptake and long-term value realization
• Optimize portfolio performance through pricing, margin expansion, COGS management, and SKU rationalization
• Ensure portfolio strategy is embedded in operating plans and long-range planning, including investment and resource allocation decisions
• Evaluate and support business development opportunities (partnerships, licensing, and M&A), including assessment and integration planning
• Influence cross-functional stakeholders and senior leaders to drive alignment on key strategic and operational decisions
• Owns and evolves the global portfolio strategy and 5 year roadmap for the Respiratory Health business (including inorganic options)
• Ensures portfolio strategy is reflected in operating and long-range plans, with clear implications for investment, resources, and growth tradeoffs
• Ensures cross-functional alignment from strategy through execution, including governance, prioritization, and escalation of portfolio decisions
• Evaluates and supports business development and licensing opportunities, partnering cross-functionally through assessment and integration planning
• Regularly interfaces with executive and senior leaders across regional marketing, commercial, R&D, Medical and Clinical Affairs, Quality/Regulatory, Finance, Operations, and Corporate Strategy to shape portfolio direction and execution

Requirements

• Bachelor’s degree required; MBA strongly preferred
• 8+ years of progressive experience in marketing and/or general management, preferably within medical devices or healthcare
• Proven success leading global portfolio strategy, including roadmap development, investment prioritization, and lifecycle management
• End-to-end experience in new product development and commercialization, from insights through launch and post-market performance
• Strong pricing and margin management expertise, including value-based pricing and profitability optimization
• Experience working in complex, matrixed global organizations and leading through influence
• Demonstrated ability to assess and support business development opportunities and translate insights into actionable plans
• Strong executive presence with the ability to influence and align senior stakeholders
• Excellent communication and storytelling skills, with the ability to translate data into clear, actionable insights
• Strong analytical and financial acumen, including market modeling, business cases, and ROI analysis
• Deep expertise in upstream and downstream marketing, including VOC, segmentation, positioning, and lifecycle management
• Proven people leadership with the ability to coach, develop, and lead high-performing teams
• Travel: Up to 30%

Qualifications

• Minimum of 8 years of progressive experience in marketing and/or general management, preferably within medical devices or healthcare
• Proven success leading global portfolio strategy, including roadmap development, investment prioritization, and lifecycle management
• End-to-end experience in new product development and commercialization, from insights through launch and post-market performance
• Strong pricing and margin management expertise, including value-based pricing and profitability optimization
• Experience working in complex, matrixed global organizations and leading through influence
• Demonstrated ability to assess and support business development opportunities and translate insights into actionable plans
• Strong executive presence with the ability to influence and align senior stakeholders
• Excellent communication and storytelling skills, with the ability to translate data into clear, actionable insights
• Strong analytical and financial acumen, including market modeling, business cases, and ROI analysis
• Deep expertise in upstream and downstream marketing, including VOC, segmentation, positioning, and lifecycle management
• Proven people leadership with the ability to coach, develop, and lead high-performing teams
• Travel: Up to 30%

Skills

• Compelling & Concise Communication
• Creative & Innovative Thinking
• Strategic Planning
• Competitive Intelligence
• Collaborative
• Digitally Savvy

Benefits

Success Profile

Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer

Pay

The estimated base salary for this position is $168,000 to $231,000 annually.

Schedule

Up to 30% travel