US Brand Lead (Sr. Director) Marketing, Respiratory

About the role

As the US Brand Lead for Respiratory, you will report to the SVP / Business Unit Head for Anti-infective & Respiratory (AIR) and serve as the commercial leader for two brands. You will oversee GSK’s flagship Respiratory brand, which is a significant contributor to US growth, and play a key role in ensuring launch readiness for a pipeline asset that addresses the unmet needs of patients with Refractory Chronic Cough.

Responsibilities

• Partnering with global commercial teams
• Overseeing creation and implementation of the strategic and operating plans
• Managing product lifecycle
• Managing short- and long-range forecasts
• P&L ownership
• Ensuring reliable supply
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Defining metrics & assessing brand performance
• Achieving annual brand and sales targets
• Leading/developing a high performing team of marketing directors / managers / associates
• Maintaining detailed understanding of disease and competitive marketplace
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Fostering an environment of innovation, inclusion, challenge, trust, and development

Qualifications

• Bachelor’s degree
• 10 years’ commercial experience including sales or marketing (min. 6 in marketing)
• Experience in US healthcare brand marketing
• Experience in direct people management
• P&L experience

Preferred Qualifications

• 8+ years Marketing
• Second Line Leadership
• Financial acumen
• Respiratory experience
• Experience in US Specialty medicines – understanding of Specialty distribution, pharmacies & patient services
• Broad commercial experience, including: Brand lifecycle management, Senior leader engagement, Matrix team leadership, Category / disease and product strategy development, Customer insight, messaging, campaign, creative development, Agency management, Budget management; P&L ownership
• Recognizes trade-offs and adjusts as needed; prioritizes short / long-term needs

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Benefits

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.