US Senior Product Manager, Respiratory Marketing
BioSpace · Cambridge, MA · 3 wk ago
HybridMarketingFull-time
About the role
Sanofi is seeking a highly strategic and execution-oriented Senior Product Manager to join the US Respiratory Marketing team supporting the Dupixent Respiratory franchise across Asthma and COPD. This individual will play a critical role in shaping and executing integrated marketing strategies that drive business growth, strengthen customer engagement, and accelerate biologic adoption across key customer segments.
Main Responsibilities
- Support execution of key Respiratory franchise marketing initiatives across HCP and/or consumer channels.
- Manage day-to-day coordination and execution across agency partners, internal stakeholders, and cross-functional teams.
- Support development and deployment of marketing materials, campaigns, and tactical initiatives.
- Help drive execution across digital, media, CRM, personal promotion, and patient engagement activities.
- Ensure projects are delivered on time, within scope, and aligned to business priorities.
- Collaborate closely with Sales, Medical, Market Access, Legal, Regulatory, and alliance partners to support seamless execution.
- Partner with agencies on creative development, production, reviews, and approvals.
- Support franchise planning activities, meetings, workshops, and internal communications.
- Identify opportunities to improve operational efficiency and executional excellence.
- Contribute to a collaborative, fast-paced team environment with strong attention to detail and accountability.
- Monitor KPIs against activities and analyze data to identify continuous improvements in campaign effectiveness and operations.
- OPEX tracking for franchise.
About You
- Basic Qualifications:
- Bachelors degree.
- Minimum 3 years of pharmaceutical, biotech, healthcare, or related experience.
- Experience supporting brand marketing, product management, or commercial initiatives.
- Preferred Qualifications:
- Experience in Specialty Care, Respiratory, Immunology, or Biologics.
- Experience across both HCP and consumer marketing.
- Experience working within cross-functional matrix organizations.
- Strong analytical and communication skills with ability to synthesize complex information into actionable recommendations.
- Demonstrated ability to manage multiple priorities in a fast-paced environment.
- Familiarity with omnichannel marketing.
- Experience working with external agencies and alliance partners.
- Demonstrated strategic thinking and strong business acumen.
- MBA or advanced degree preferred.
- Experience supporting launches or high-growth brands preferred.