Executive Director, Marketing – Respiratory & Immunology

About the role

AstraZeneca is an established leader in respiratory care with a 50-year heritage and a growing portfolio of medicines in immune-mediated diseases. We are committed to addressing the vast unmet needs of these chronic, often debilitating, diseases with a pipeline and portfolio of inhaled medicines, biologics and new modalities aimed at previously unreachable biologic targets. Our ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases.

Responsibilities

• Create bold brand ambition to maximize patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations and other key stakeholders.
• P&L ownership: Make informed decisions around P&L and drivers of revenue and contribution, appropriately develop and challenge forecast assumptions, and communicate performance updates/forecasts (quarterly business reviews and rolling business updates/mid-term planning) to senior leadership. Includes responsibility for forecast development and performance v forecast.
• Lead the execution of the marketing plans, driving innovation and implementing key marketing initiatives such as disease state education, promotional messaging, non-personal promotion, patient education, and patient support (e.g., patient diagnostic strategy and reimbursement support). Embrace new marketing channels (e.g., omnichannel) and technology (AI).
• Represent the commercial view to inform the brand strategic decisions – including life cycle planning and data generation -- in line with longer term objectives, relevance for patients, customers, and market.
• Partner with Sales leadership to ensure organizational alignment from strategy through field execution. Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.
• Collaborate and maintain strong relationships with other functional areas and internal strategic partners Globally and in the US. Collaborate with Medical, Market Access, Legal, Regulatory, and Compliance team members to ensure compliant development and execution of marketing initiatives for the continued success of the Brand.
• Actively participate in R&I LT – participating in and leading broad TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.
• Create an employee experience that ignites innovation and unites talent to deliver the business. Lead and align teams around a clear vision and purpose. Role model AZ Values and champion AZ’s people strategy by attracting, developing, and retaining talent while building a diverse pipeline of future Commercial leaders.

Requirements

• Bachelor's Degree, preferably in business, marketing, or the sciences.
• 10+ years’ experience in pharmaceutical, healthcare, scientific or clinical industries
• 8+ yrs of Commercial experience
• Proven leadership capabilities and people management experience
• Broad cross-functional pharmaceutical and cross-pharmaceutical general management experience
• Consistent track record leading successful development of brand and/or TA strategies, which are founded on clear customer and market insights.
• Experience in and/or leading customer facing roles.
• Experience using clinical data in crafting brand strategies and lifecycle planning.
• Successful experience in leading and developing strong performing teams, partner engagement, and the ability to work cross functionally to move key initiatives forward.
• Strong presentation and influencing skills with executive leadership

Qualifications

• Bachelor's Degree, preferably in business, marketing, or the sciences
• Global Leadership Team experience
• High scientific orientation; leveraging clinical data in shaping brand strategies and lifecycle planning
• Ability to identify innovative strategies with the greatest business impact and empower their teams to implement the plan.
• Strong curiosity, growth mindset and high learning agility