Sr. Director, Specialty Respiratory Strategic Engagement & Portfolio and Pipeline Strategy
GSK · Durham, NC · 1 mo ago
RemoteRemoteBusiness DevelopmentFull-time
Key Responsibilities
- Define and lead the integrated U.S. strategy across portfolio, pipeline, and strategic engagement for Specialty Respiratory medicines.
- Ensure tight linkage between early asset strategy and in-market execution, connecting development decisions with customer engagement and insights.
- Serve as the voice of the U.S. commercial for Specialty Respiratory across governance forums and enterprise decision-making bodies.
- Drive alignment across Brand, Medical, Market Access, R&D, and Commercial leadership where appropriate and applicable.
- Operate as the Marketing VP's primary strategic deputy for Specialty Respiratory, holding functional decision-making authority over U.S. engagement investment priorities, external expert strategy, and the commercial input into pipeline decisions.
- Oversee development of integrated U.S. portfolio strategies across in-line and pipeline Specialty Respiratory assets (Phase 2 through launch), ensuring alignment with brand strategy, commercial objectives, and medical priorities.
- Ensure delivery of robust U.S. market analyses, insights, and assumptions that inform stage-gate decisions, financial valuations, and investment prioritization.
- Lead lifecycle strategy, including indication prioritization, sequencing, and lifecycle extension opportunities, informed by insights from in-line brands, customer experience, and external experts.
- Embed payer, access, and value considerations early in development planning in partnership with Market Access, Health Outcomes, and Medical Affairs.
- Set the Specialty Respiratory strategy for HCP and external expert engagement, ensuring alignment with portfolio and pipeline priorities.
- Ensure external expert insights are systematically captured, synthesized, and translated into action for brand, portfolio, and pipeline decisions.
- Drive a consistent, high-impact, and compliant external engagement model aligned to strategic priorities.
- Establish a closed-loop insight engine connecting TLL field insights, market research, analytics, and competitive intelligence.
- Ensure insights are translated into clear, actionable recommendations for senior leadership and cross-functional partners.
- Champion a s-and-learn culture to continuously optimize engagement models, portfolio decisions, and go-to-market strategy.
- Lead, manage, and develop a layered organization, including Directors (Specialty Respiratory Strategic Engagement and Specialty Respiratory Portfolio/Pipeline Strategy), Strategic Engagement Marketing Managers, and Thought Leader Liaisons (TLLs).
- Provide clear direction, coaching, performance management, and talent development to build a high-performing, insight-driven, and customer-centric team culture.
- Establish and maintain strong collaboration and clear ways of working across strategy, field insights, and execution teams.
- Oversee end-to-end HCP engagement strategy, including congresses and P2P programs across Specialty Respiratory.
- Align engagement investments to business impact and portfolio priorities, in close partnership with Brand Marketing, Sales, and Medical.
- Serve as the U.S. commercial authority in enterprise governance forums and pipeline decision-making bodies, providing the definitive U.S. market perspective that informs stage-gate progression, investment prioritization, and asset sequencing decisions.
- Accountable for ensuring U.S. commercial assumptions embedded in global development plans are defensible and aligned to market reality.
- Ensure all activities across external engagement, pipeline strategy, and commercial execution are conducted in compliance with policies, SOPs, and regulatory requirements.
- Proactively manage risk and governance across complex, multi-channel engagement models.
- Holds direct accountability for the strategic engagement and portfolio strategy budget across Specialty Respiratory, making prioritization decisions across congress, P2P, market research, and pipeline strategy programs within VP-delegated authority.
- Provides the VP with clear investment recommendations and ROI visibility to inform TA-level resource decisions.
- Optimize investment decisions based on performance data, customer insights, and strategic priorities.
- Ensure robust project and program management discipline to manage multiple priorities and deliver consistently against timelines and quality expectations.
Basic Qualifications
- Bachelor’s degree required (Business, Life Sciences, or related field).
- Significant experience (7+ years) in pharmaceutical/biotech leadership roles across: Pipeline or new product strategy and/or equivalent Portfolio Marketing Experience, Field leadership and/or leadership of customer-facing organizations or other leadership at scale.
- Experience leading, developing or executing congresses, P2P, and/or marketing/operations.
- Leadership of complex, cross-functional organizations within specialty medicines.
- Experience influencing senior – VP and above level stakeholders and enterprise decisions.
- Specialty Respiratory-specific portfolio experience or similar portfolio experience in a Specialty Commercial Function – Marketing, Sales, Operations.
- Experience with accountability for full budget and resource management across a multi-functional team or program.
Preferred Qualifications
- Advanced degree preferred (e.g., MBA, Master’s degree, or equivalent).
- Experience in Specialty Medicines spanning: Early- and late-stage pipeline strategy, Launch and lifecycle management, Customer engagement and field insight models, Track record of building integrated strategy-to-execution models across portfolio, pipeline, and strategic engagement.
- Second Line Leadership experience.
- Experience with both patient administered and HCP administered Specialty Medicines.