Associate Director, Digital Marketing

SUMMARY/JOB PURPOSE

The Associate Digital Marketing Director - Web Email will be a key member of the Exelixis digital marketing team. Reporting to the Director of Digital Marketing, this position will be responsible for developing and ensuring execution of strategically aligned non-personal tactics within web and email channels, partnering closely with teammates focused on media channels. This role involves planning and executing high-quality, timely, and impactful digital customer experiences through key channels, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners.

About the role

This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with a solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications.

Essential Duties/Responsibilities

• Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
• Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics
• Manage agency partners to ensure high-quality strategy, content, and execution
• Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance
• Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization
• Ensure successful alignment of digital programs to brand goals and regulatory compliance
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process. Manage approval of digital marketing materials with Regulatory, Legal, and Medical
• Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
• Provide expertise on digital trends in the marketplace, and assess new opportunities as they come to see overarching fit to our strategic plan

Supervisory Responsibilities

No supervisory responsibilities

Education

• Bachelor’s degree in related discipline and 11 years of related experience; or
• Master’s degree in related discipline and 9 years of related experience; or
• Equivalent combination of education and experience.

Experience: Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries; Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels; Prior marketing experience working in Oncology product launch is preferred

Knowledge, Skills And Abilities: Proven work experience as a Digital marketing strategist or Digital marketing manager; Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics; Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects; Exceptional agency management to guide drive projects forward, help identify and remove roadblocks; Proven ability to work with cross-functional teams and demonstrate strong collaboration skills; Reporting and analytics experience across media and digital channels; Hands on experience with online marketing tools and practices; Talent for blending innovation with pragmatic execution; Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities; Strong presentation, verbal and written communication skills; Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes; Some business travel is required

Pay

$181,500 - $257,000 annually

Schedule

Business travel (~25%) is required.