Associate Director, Digital Marketing

Responsibilities

• Lead digital marketing execution planning and campaign builds, ensuring on-time, high-quality delivery aligned with marketing objectives.
• Manage tagging solution and tagging operations for all digital marketing assets in collaboration with agency partners, including testing all creative / campaign rules prior to launch.
• Own training and documentation for tactical development, including digital operations best practices and maintaining up-to-date documentation on all relevant systems and processes.
• Lead select omnichannel capabilities projects, aligned to roadmap and commercial goals.
• Support large scale marketing transformation projects, including coordination of cross-functional stakeholders.
• Manage day-to-day operational requests for updates to social and other 3rdparty digital platforms.
• Cook up ingestion of new digital marketing data sets and support ongoing data management with IT and Commercial Operations.
• Provide digital marketing insights based on agreed KPIs and business objectives.

Qualifications and Experience

• Bachelor’s degree or equivalent; MBA preferred
• 8+ years’ experience in digital marketing operations role, life sciences or other regulated industries preferred
• Omnichannel enablement experience preferred
• Marketing analytics and reporting experience
• Ambition to learn more about rare disease marketing
• Demonstrated ability to independently drive projects to completion
• Intense curiosity, collaborative spirit, empathy, and a passion for problem solving
• Ability to champion change and drive innovative thinking
• Excellent organizational and project management skills, sufficient to multitask in an extremely fast-paced environment with changing priorities