Associate Director, Digital Marketing Analytics
CMI Media Group · New York, NY · 2 wk ago
HybridAdvertisingFull-time
About the role
CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients in the healthcare industry.
Responsibilities
- Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
- Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
- Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
- Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
- Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.
Requirements
- 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
- 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
- Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
- A relentless curiosity and drive to explore new technologies and methodologies.
- Experience in the pharmaceutical or healthcare industry is a plus, but not required.
Benefits
- Purpose-driven work making a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
- Collaborative environment with a team of passionate and talented individuals who are leaders in their field.
- Ongoing professional development opportunities and a culture that values continuous learning.
- Comprehensive benefits package supporting work-life balance and well-being.