Director, Digital Marketing & Analytics

About the role

We are looking for a forward-thinking, AI-driven Director of Digital Marketing & Analytics to lead our Direct-to-Consumer marketing and data functions.

Job Responsibilities

• Lead and develop an integrated team of marketing campaign managers and data analysts, fostering a high-performance, AI-native culture.
• Define and execute the D2C digital marketing and analytics strategy, aligned to business goals across revenue, conversion, customer acquisition, and retention.
• Serve as the internal authority on digital marketing best practices, emerging AI tools, and data-driven decision-making — coaching the team and modeling the behaviors that drive results.
• Partner with the Senior Director of D2C and cross-functional leaders (engineering, product, sales, UX, payments, delivery) to align strategy with execution.
• Lead the team's adoption of AI tools and methodologies across content creation, campaign optimization, analytics, and reporting — driving meaningful efficiency and output improvements.
• Arcitect AI-enabled workflows that reduce manual effort and elevate the quality of marketing execution and data insights across the D2C function.
• Apply machine learning, predictive modeling, and AI-driven analytics to optimize campaign performance, customer segmentation, and lead acquisition strategy.
• Stay ahead of developments in AI, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and SEO — translating emerging trends into competitive advantage for the D2C channel.
• Own the end-to-end digital marketing strategy: brand campaigns, email marketing, web content, SEO/GEO/AEO, and paid digital — ensuring consistency and performance across all channels.
• Lead campaign planning and execution, with oversight of brand ownership from website through email, ensuring a cohesive customer journey.
• Own the D2C website strategy in partnership with the web implementation and content team, ensuring content is accurate, optimized, and aligned to campaign goals.
• Oversee the lead acquisition pipeline — from digital touchpoints and CRM integration through HubSpot — ensuring data flows correctly and marketing efforts are measurable end-to-end.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau) — ensuring data integrity and actionable insight delivery.
• Own the analytics function: Google Analytics, Google Tag Manager, Search Console, SEMrush, and BI reporting (Power BI, Tableau)