Director- Digital Marketing and Analytics

Summary

LifeBridge Health is seeking a Director of Digital Marketing and Analytics to join our Marketing team. You will act as a primary care coordinator for surgeons, referring physicians, nursing staff, and other healthcare providers to ensure seamless patient care throughout their treatment journey.

Reponsibilities

- Develop and execute a comprehensive digital marketing strategy aligned with organizational goals, service line priorities, and patient engagement objectives. - Lead digital marketing platform selection, vendor management, budget oversight, and performance measurement to maximize ROI across channels. - Drive innovation by monitoring industry trends, emerging technologies, AI-driven marketing tools, and evolving digital best practices. - Oversee the strategy, governance, and continuous optimization of all organizational websites, ensuring a consistent user experience and brand presence. - Manage digital patient access initiatives, including online scheduling, live chat, and physician directory optimization to enhance the patient journey. - Lead SEO and AI optimization strategies, including local search management, content optimization, and adaptation to search engine and AI platform changes. - Direct email marketing programs, audience segmentation, automation workflows, compliance requirements, and campaign performance improvement. - Oversee social media strategy, community engagement, online reputation management, and content initiatives to increase visibility and audience engagement. - Lead, mentor, and develop digital marketing team members while fostering accountability, collaboration, and continuous professional growth. - Build and manage effective partnerships with agencies, vendors, IT, communications, physician services, and marketing teams to support organizational objectives.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. - 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role. - Experience managing teams and external vendors in a complex, matrixed organization. - Demonstrated expertise across core digital marketing disciplines: SEO/AIO, email marketing, social media, web content management, and online advertising. - Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting. - Proficiency with digital marketing platforms and tools (e.g., CMS platforms, email marketing platforms, Google Analytics, Google Search Console, social media management tools).

Preferred

- Experience in healthcare marketing or a regulated industry. - Familiarity with physician directory platforms and patient access tools (online scheduling, live chat). - Knowledge of HIPAA considerations as they apply to digital marketing practices. - Experience with AI-driven marketing tools and an understanding of how generative AI is reshaping search and content strategy.

About LifeBridge Health

With five acute care centers and nearly 150 locations throughout the region, we have come a long way from our beginning as a 10-room hospital in downtown Baltimore in 1866. Since then, millions of patients and their families have trusted us with their health.