US Associate Director, Digital Marketing

Main Responsibilities

• Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
• Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions
• Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
• Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
• Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
• Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
• Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence

About You

• Basic Qualifications: Bachelors Degree, 5 years of experience in marketing, product and/or brand management, strong analytical and problem-solving skills, excellent communication and interpersonal skills
• Preferred Qualifications: Product Launch Experience, Previous experience in pharma, biopharma, biotech or healthcare experience, Media mix optimization experience, Respiratory (and Biologic) Experience, Understanding of market research, creative development, and experience with the regulatory review/approval process, Comprehensive understanding of the key dynamics driving the US health care environment, Cross-functional collaboration ability, Digital Marketing expertise, Competitive market experience, Alliance co-promote experience