Associate Digital Marketing & Strategy Director

About the role

Our client, a leading entertainment company, is looking for an experienced Associate Digital Marketing Director to lead strategy and execution across digital channels, driving audience growth, engagement, and campaign performance. This role combines content marketing, social media management, partner relationships, and analytics to support high‑profile campaigns and brand initiatives.

Location: On‑site in Manhattan, 5 days a week.

The position may involve access to client or customer systems, confidential and/or proprietary information or data.

Responsibilities

• Develop and execute digital marketing, content, and audience growth strategies.
• Manage campaign launches, promotional initiatives, and content distribution across digital platforms.
• Build relationships with platform partners, stakeholders, and cross‑functional teams.
• Create, publish, and optimize content across social, web, and digital channels.
• Oversee website updates, social media management, and digital property maintenance.
• Drive awareness, engagement, and revenue through influencer, editorial, D2C, and promotional programs.
• Analyze campaign performance, generate reports, and provide data‑driven recommendations.
• Support launches, events, and priority marketing initiatives as needed.

Requirements

• 5+ years of experience in digital marketing, social media, content marketing, or digital distribution.
• Previous experience in the music industry.
• Strong understanding of digital platforms, social media trends, and audience engagement strategies.
• Experience managing multi‑channel marketing campaigns and stakeholder relationships.
• Familiarity with CMS platforms (WordPress), social management tools, and basic photo/video editing software.
• Bachelor’s degree preferred.

Preferred qualifications

• Excellent copywriting, communication, and project management skills.
• Strong analytical skills with experience using reporting and analytics tools.
• Self‑motivated, detail‑oriented, and able to thrive in a fast‑paced, collaborative environment.