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Strategic Planning Leader, AWS Marketing Strategy and Operations

Amazon Web Services (AWS) · Arlington, VA · 6 days ago
MarketingFull-time

About the role

The Strategic Planning Leader for AWS Marketing Strategy & Operations is responsible for owning the annual planning cycle for AWS Marketing, aligning it with AWS growth objectives. This role serves as the critical interlock between Marketing leadership, Global Sales Operations, and Finance.

Responsibilities

  • Own the end-to-end annual planning process for AWS Marketing (OP1/OP2), including goal-setting, investment allocation, and business rhythm (QBRs, MBRs, planning milestones).

  • Serve as the primary interlock with Global Sales Operations—maintaining alignment on segmentation, territory design, account selection, and go-to-market priorities through the Sales AP cycle.

  • Translate Sales insights and field priorities into actionable marketing planning inputs (coverage models, priority accounts, campaign targeting).

  • Partner with Finance to develop Marketing’s investment strategy and budget framework; lead allocation and trade-off discussions across teams.

  • Design and implement the goaling framework for AWS Marketing—cascading business objectives into measurable team-level goals, KPIs, and inspection mechanisms.

  • Operationalize goaling, budgets, and strategic priorities across the Marketing org, ensuring all teams work from common priorities and resource plans.

  • Lead, mentor, and develop a team of program managers responsible for planning operations and cross-functional coordination.

Qualifications

  • 7+ years of people management experience

  • Bachelor’s degree in Business, Marketing, Finance, or related field

  • 12+ years of experience in strategic planning, business operations, or marketing strategy

  • Experience leading annual planning and budgeting in a large, matrixed technology organization

  • Experience operating as a strategic interlock across Sales, Finance, and Marketing

  • Strong analytical skills; experience presenting to VP+ leadership

Preferred Qualifications

  • MBA, or Master's degree

  • Experience with Sales Operations or Revenue Operations in B2B technology

  • Familiarity with Sales segmentation, territory design, and account planning

  • Experience with financial modeling and ROI-based investment decision making

  • Background in marketing operations or go-to-market strategy

  • Experience with Salesforce, Tableau, or similar BI/CRM platforms

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