Senior Strategic Marketing Planner

Responsibilities

• Ownership of the planning process for 2-3 assigned banners; including creation of a marketing calendar, forecasting demand, building project tickets, tracking results, and communicating with banner leadership with the ultimate goal to deliver revenue and margin growth against targets.
• Plan a marketing calendar across assigned EAH banners. Marketing calendar will include major promotions (Black Friday, Cyber Monday, Spring Peak) as well as seasonal themes (Father’s Day; Show Season, etc.) and flash sales and other events as needed to allow us to meet/exceed budget targets. High-level plans should be established up to 6 months in advance to allow adequate time to buy inventory for those events.
• Work directly with the leadership team across banner companies to better understand their current marketing cadence (brands they talk about; special events, sales, other promotions, etc.) and use a structured approach to planning that can best align with cross-banner vendor promotions.
• Forecast demand from marketing activities to provide guidance to sourcing and purchasing teams on upcoming inventory buys.
• Collaborate with the marketing team to develop and execute website, digital, and social marketing initiatives.
• Manage project tickets for design projects, prioritize and track deadlines, and communicate with stakeholders regarding project progress.
• Work with Sourcing and Product teams to manage vendor outreach as needed for promotional support. Ensure that all promotional details are captured and fully communicated across banner teams.
• Leverage business intelligence and site analytics to identify opportunities to grow our businesses (emphasize what works, minimize/change what doesn’t).
• Create and implement tailored marketing plans for new products and campaigns based on individual requirements.
• Create contingency plans so that if we are off-course, we can utilize back-up levers to drive growth.
• Review real-time analytics to determine if we need to change tactics to allow us to hit budget targets.
• Manage queue and execution on special marketing projects (car giveaways; sweepstakes; social giveaways). Partner with other teams within the organization to ensure expectations are clearly communicated and met.

Knowledge, Skills, and Abilities

• Automotive Enthusiast! Passionate and knowledgeable in the automotive space.
• A minimum of 3-5 years digital experience, particularly with, but not limited to, web, social, and emerging technologies.
• Strong analytical skills. Able to review metrics to determine what’s happening in the business; identify root causes, and come up with and execute on a plan of action to correct any shortfalls.
• Hightly organized. Able to manage and prioritize multiple projects simultaneously.
• Excellent interpersonal and communication skills and uber-collaborative.
• Proficient in Excel & Google Sheets

What Success Looks Like

• Marketing plans are:
• - Established up to 6 months in advance of execution (at a high level)
• - Fine-tuned at least one month in advance.
• - Clearly communicated to all stakeholders (Sales, Customer Service, Fulfillment, Sourcing, Product, Marketing, Vendor Partners)
• Solid marketing plans lead to hitting revenue and margin targets.
• Demand Revenue and GM% are meeting/exceeding budget targets on assigned banners - daily, weekly, monthly, quarterly and annually
• Regular communication with leadership at assigned banners to make sure they are up to speed on results and actions we are taking to drive growth.
• Strong working relationship with Sales, Customer Service, Fulfillment, Sourcing, Product, and Marketing teams.