Senior Marketing Strategy Manager

About the role

The Senior Marketing Strategy Manager leads the global marketing strategy for our Core Business Unit, working closely with key stakeholders across the business to develop long-term strategies that grow the business and brand awareness. This role works collaboratively with the corporate Marketing department and external agencies, to develop effective marketing campaigns and content strategies that deliver results.

Responsibilities

• Develop and implement global marketing strategy for CPC Core Business Unit
• Integrate multi-platform marketing opportunities that address digital and regional requirements and incorporate where appropriate advertising, promotions, public relations, tradeshows, and customer and channel partner communications
• Create marketing mix and plan, utilizing an omni-channel, customer-centric approach
• Apply expertise to new product initiatives and corporate brand awareness
• Define commercial customer experience, including digital UX optimization and partnering with corporate customer service teams
• Define and achieve marketing metrics to ensure effective programs and to gain marketing and operational insights
• Design and develop content strategy and social media campaigns that creatively and effectively articulate CPC’s brand message and key value propositions
• Partner with Sales and Product Management for sales enablement structure and content
• Collaborate with internal and agency partners to develop content platforms and brand stories to communicate CPC’s capabilities and applications to target audiences, tailoring specific content to global regions and markets
• Comply with all Quality policies while continuously identifying opportunities for improvement. Support the process of ISO, ASI, and other certifications deemed necessary by the business.
• Adhere to all safety regulations

Qualifications

• Bachelor’s degree in marketing or business or commensurate experience
• 15+ years of business-to-business manufacturing experience with multiple sales channels
• Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing
• Innovative, big-picture thinker who understands market dynamics and can spot industry trends, to develop, articulate and drive global marketing strategies and vision
• Ability to synthesize strategy into actionable marketing plans with clear objectives and metrics for success
• Strong cross-functional team skills, with the ability to partner effectively with internal departments and external vendors
• Agency experience, a plus
• Strong analytical skills, with the ability to turn data into insights for business decisions
• Effective problem-solver, with the ability to evolve processes over time
• Marketing experience with multiple product lines
• Excellent written, verbal and presentation communication skills
• Ability to thrive in a dynamic and flexible environment
• Competent at managing marketing budgets and forecasts, maximizing dollars for effective marketing campaigns

Benefits

• Health & Wellness: Comprehensive Medical, Dental, Vision coverage starting day one for you and your family
• Health Savings Account (HSA) contributions for eligible plans
• Company-paid Long-Term & Short-Term Disability and Life Insurance for added security
• Onsite gym & wellness programs to help stay active and healthy
• Wellness support, including access to in-person and online advisors for mental, financial, and overall well-being
• Pay Range: $135,000.00 - $155,000.00 / Annually