Manager, Marketing Planning And Strategy - Content Management

Position Summary

The Manager, Content Systems (Advertising Help Center) supports the systems, processes, and governance that power Walmart Connect's external knowledge platform. This role maintains the single source of truth for approved product marketing content, ensuring accuracy, organization, discoverability, and accessibility within the Advertising Help Center.

What you'll do...

• Maintain the single source of truth for approved Walmart Connect product marketing content.
• Organize and manage content within the Advertising Help Center to maximize discoverability and usability.
• Manage content lifecycle processes, including review schedules, updates, and content retirement.
• Partner with Product Marketing Managers and subject matter experts to ensure content remains accurate and current.
• Write, edit, and quality-review technical and product-focused content.
• Support administration and optimization of the Advertising Help Center.
• Manage content architecture, metadata, taxonomy, and navigation to improve discoverability and user experience.
• Identify opportunities to improve workflows, content organization, and platform effectiveness.
• Partner with Product, Engineering, Product Marketing teams to support Salesforce enhancements and new content experiences.
• Communicate priorities, timelines, and recommendations to stakeholders.
• Support global content initiatives in partnership with Walmart Connect International.
• Drive content and system-related projects from planning through execution.
• Monitor platform usage, content performance, and stakeholder feedback.
• Provide recommendations that improve content quality, discoverability, and user experience.

Qualifications

• 5–7+ years of experience in content management, knowledge management, marketing operations, or related fields.
• Technical writing and editing experience required.
• Experience managing content within CMS platforms; Salesforce experience required.
• Strong project management, organizational, and communication skills.
• Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment.
• Experience bringing structure and process to matrixed workstreams.
• Airtable, Workfront, and Google Analytics experience preferred.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Additional Compensation

• Annual salary range: $96,000.00 - $186,000.00
• Performance-based bonuses
• Stock options

Benefits

• Competitive pay
• Performance-based bonus awards
• Health benefits (medical, vision, and dental coverage)
• Financial benefits (401(k), stock purchase, company-paid life insurance)
• Paid time off benefits (PTO, parental leave, family care leave, bereavement, jury duty, voting)
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Education benefits (tuition, books, and fees paid)

Pay

The annual salary range for this position is $96,000.00 - $186,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock options.