Marketing Operations Manager, Strategy
About the role
The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights. We're seeking a Strategic Marketing Operations Manager to serve as the strategy partner to US Revenue and Marketing leadership, owning regional inbound funnel performance and providing data-driven insights to our GTM teams.
Responsibilities
Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs.
Proactively identify and implement regional growth opportunities through deep-dive analysis of funnel friction points and conversion blockers.
Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program managing their implementation.
Host inbound reporting councils and contribute data-driven insights to other regular regional reporting rhythms.
Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program-level target setting.
Provide data-driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth.
Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards.
Requirements
5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy.
Proven track record of building relationships with cross-functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change.
Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning.
Hands-on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools.
Proactive about leveraging AI tools to accelerate insights and team productivity.
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Qualifications
Experience with Asana or similar project management software is a plus.
Skills
Strategic thinking and problem-solving skills.
Data analysis and visualization skills.
Excellent communication and interpersonal skills.
Benefits
Mental health, wellness & fitness benefits.
Career coaching & support.
Inclusive family building benefits.
Long-term savings or retirement plans.
In-office culinary options to cater to your dietary preferences.
Pay
The estimated base salary range is between $146,000 - $166,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.
Schedule
Based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.