Marketing Strategy & Operations Manager

About the role

Welcome to the Traegerhood: Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we're fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you're a team player who's dedicated to delivering top-quality results every day, then we want you to come cook with us.

Responsibilities

• Channel Strategy & Support – Retail & Marketing: Supports the Director & SVP in shaping Retail Marketing Strategy by building the analysis, narratives, and planning tools that inform business decisions — using brand + product + media investment data to sharpen direction and recommendations. Builds out QBR Scorecard materials, monthly organization reports, and other analysis that give leadership clear visibility into ongoing plans and performance. Partners cross-functionally with sales, brand marketing & creative, product, and finance to ensure alignment on priorities, budget & scorecard tools, acting as the connective tissue that keeps workstreams consistent and on-strategy. Develops the data-backed narratives and presentation materials used in retail partner business reviews, equipping the Director/SVP and account leads with clear, defensible stories for external conversations.
• Insights, Analytics & Performance Management: Standardize performance tracking and reporting across workstreams, supporting process owners and applying a structured approach to tactical operational execution. Key working items include: Retail Media ROI trackers, post-reporting of marketing investments, KPI tracking & executive-level share-outs & communications. Own end-to-end retail media ROI analysis — from raw platform and POS data to validated, defensible metrics — and translate findings into compelling results reporting for both internal executives and external retail media partners (e.g., QBRs, JBPs, post-campaign readouts). Build and maintain data pipelines and dashboards (e.g., Excel, SQL, BI tools) that connect retail media investment to sell-through and revenue outcomes, enabling faster, more confident decision-making across the team. Pioneer new tools and execute key deliverables for our annual planning process, new product launches, and annual retail partner marketing investments, including materials for executive reviews & scorecards. Partner with teams to pilot, operationalize, and support AI-driven tools and workflows across the retail team & marketing. Leverage shopper data, retail insights, and analytics to drive strategy and improve retail effectiveness. Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals. Build out a scorecard & check-in system to monitor & report on retail performance.