ERS - Strategic Marketing Manager
Responsibilities
- Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
- Develop market segmentation and positioning for areas of focus
- Develop service offerings to capture market opportunities
- Develop and execute go-to-market plans that deliver against specified business results and revenue targets
- Develop marketing programs to generate sales and drive revenue growth
- Serve as subject matter expert of assigned program(s)
- Execute marketing plans that include events, public relations, social media, digital marketing and branding
- Create regular reporting cadence for specific marketing performance
- Conduct internal and external customer research to gain insights for decision making
- Generate relevant content for use in thought-leadership and promotional materials that advance the brand
- Present at external events and internal training and meetings
- Deliver sales enablement training and assets to support sales cycle
- Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
Requirements
- Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
- Strong written, project management, and presentation skills
- Strong communication skills to all levels of the organization from peers to executive management
- Self-starter
About the role
This role is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. It involves identifying appropriate segmentation and targets for growth, executing marketing strategies, and collaborating with Sales and Operations to pursue growth opportunities.
Qualifications
- Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred
- A broad based understanding of marketing is essential
- A knowledge of the electrical industry and power generation market is a plus
- Digital marketing experience is a plus
- Experience with services marketing or product management
- Experience with Pardot and Sharepoint is a plus
- 10-15 years of experience
Skills
- Deep understanding of the marketing lifecycle from market analysis to planning to execution
- Collaborative approach between sales and marketing
- Innovative self-starter
Benefits
The position offers a competitive salary and benefits package, including health insurance, retirement plans, and paid time off.
Pay
The salary range for this position is $80,000 - $120,000 annually, depending on experience and qualifications.
Schedule
The position is full-time and based in Westerville, OH. Travel is required 10% of the time.
Company Information
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today's data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.
About The Team
We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertiv.com .