ERS - Strategic Marketing Manager
Responsibilities
- Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
- Develop market segmentation and positioning for areas of focus
- Develop service offerings to capture market opportunities
- Develop and execute go-to-market plans that deliver against specified business results and revenue targets
- Develop marketing programs to generate sales and drive revenue growth
- Serve as subject matter expert of assigned program(s)
- Execute marketing plans that include events, public relations, social media, digital marketing and branding
- Create regular reporting cadence for specific marketing performance
- Conduct internal and external customer research to gain insights for decision making
- Generate relevant content for use in thought-leadership and promotional materials that advance the brand
- Serve as subject matter expert (SME) for marketing and areas of responsibility
- Present at external events and internal training and meetings
- Deliver sales enablement training and assets to support sales cycle
- Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
Requirements
- Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
- Strong written, project management, and presentation skills
- Strong communication skills to all levels of the organization from peers to executive management
- Self-starter
About the Role
The Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.
Qualifications
- Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred
- Broad based understanding of marketing is essential
- Knowledge of the electrical industry and power generation market is a plus
- Digital marketing experience is a plus
- Experience with services marketing or product management
- Experience with Pardot and Sharepoint is a plus
- 10-15 years of experience
Benefits
No specific benefits are listed in the job description.
Pay
No specific pay information is provided in the job description.
Schedule
No specific schedule information is provided in the job description.
Company Information
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today's data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.
About The Team
No specific information about the team is provided in the job description.