Strategic Marketing Manager
About the role
Strategic Marketing & Growth
Develop and execute integrated marketing strategies that drive patient acquisition, retention, and service line growth.
Partner with clinical, operational, and executive leaders to identify opportunities, remove barriers, and align marketing with organizational priorities.
Use market data, patient trends, and competitive insights to inform strategy and optimize campaign performance.
Paid Media Strategy
Lead paid media planning and execution across channels including search, display, audio, and out-of-home (excluding paid social).
Manage budgets, vendors, and campaign performance to maximize reach, efficiency, and return on investment.
Outbound Marketing & Patient Engagement
Oversee CRM-driven outreach (text, email, etc.) to support patient access and utilization.
Develop targeted messaging and campaigns to improve engagement, response rates, and conversions.
Cross-Functional Collaboration
Partner across departments to ensure marketing efforts align with operational capacity and patient experience goals.
Influence stakeholders through data-driven insights, strategic thinking, and strong communication.
Supervisory Responsibilities
Marketing Coordinator and Specialists
Requirements
Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field required.
Five or more years of experience in strategic marketing, campaign management, brand management, or growth marketing roles.
Qualifications
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Skills
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Benefits
Generous Time Off: 20 days of paid time off with an option to cash out unused days.
Holidays: 10 paid holidays and an additional day 1 off for your birthday.
Wellness Perks: Enjoy a free gym membership to support your health and fitness goals.
Retirement Planning: 403(b) with 2% employer contribution up to 4% match
Continuing Education: Tuition reimbursement eligibility which includes $1,500 per year
Comprehensive Insurance Plans: Medical, Dental, Vision, Life, Short & Long-Term Disability + extra coverage options
Employee Assistance Program (EAP): Confidential counseling, legal & financial advice through EAP
Pay
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Schedule
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