Strategic Marketing Manager

Key Responsibilities

• Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability.
• Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration.
• Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation.
• Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies.
• Manage external agency relationships and direct all major advertising, digital, and promotional initiatives.
• Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals.
• Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership.
• Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity.
• Manage the marketing budget and ensure disciplined use of resources for maximum business impact.

Qualifications

• The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills.
• In addition, strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability.
• We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise.
• If this describes you and you meet the following requirements, we would be happy to speak with you:
• A Bachelor’s degree in Marketing, Business Administration, or a related field, along with at least 8-10 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands
• AND/OR any combination of education and experience that results in the applicable skills, knowledge, and abilities.
• Proven success developing and executing multi-channel marketing strategies that drive measurable growth.
• Strong leadership and collaboration skills with the ability to influence across departments.
• Excellent storytelling, communication, and presentation abilities.
• Experience managing agencies, budgets, and large-scale marketing projects.

About The Company

VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and small engine fuel products. VP Racing is an Equal Opportunity Employer. The Company does not make employment or personnel decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status or condition protected by applicable federal and state laws.