Strategic Marketing Manager

Responsibilities

• Building an always-on, data-driven marketing plan to target high-value customers
• Enhancing creative messaging strategy to align with marketing objectives and brand research
• Cultivating cross-functional relationships (incl. brand, category management, digital, finance) to optimally develop and execute key business initiatives
• Engaging with Agency partners to develop media recommendations/plans that are aligned with communication goals and key business objectives
• Helping stand up Data Management Platform (DMP) and integrate data capabilities and expertise into marketing operations and planning teams
• Optimizing the annual plans to improve ROI by determining media investment allocation across all media
• Working collaboratively with Marketing Managers as a leader and mentor within the marketing department
• Developing KPIs and scrutinizing all reporting to understand optimization opportunities to drive incremental business value
• Tracking media/partner expenditures to ensure budget compliance - providing concise, timely and accurate reporting to accounting and senior management

Requirements

• A strong understanding of the business goals with the ability to leverage marketing tactics to promote key customer/brand driving initiatives to deliver a robust ROI for NAPA
• A collaborative, can-do attitude who asks "why" vs. "why not"
• An optimistic and self-motivated individual with the ability to find opportunities and be grounded in the business needs, objectives, and vision

Qualifications

• 6-8 years of Marketing or Advertising experience (preferably Brand & Agency)
• Bachelor degree in Marketing or Advertising, MBA preferred
• 2+ years of supervisory experience
• Excellent understanding of holistic marketing fundamentals and industry knowledge: well versed in traditional and digital marketing channels
• Advanced digital skillset: Understanding the nuances of the various platforms: Display (Programmatic/Direct), Search (SEM/Shopping), Social

Skills

• Growth mindset – curiosity, innovation, inclusiveness, grit, flexibility and willingness to give and receive actionable feedback for personal development
• Strong detail orientation
• Ability to multi-task, prioritize, and work well under tight timelines
• Passion to tackle challenges head-on; not afraid to find creative solutions to solve problems
• Strong verbal skills with the ability to communicate complex topics to a variety of experience levels
• Capability to break down silos to work in concert with relevant stakeholders
• Hunger to dive in and analyze data and be motivated by driving measurable results
• Excellent analytic and project management skills

Benefits

• Travels 20-25% of the time

Pay

• Commensurate with experience

Schedule

• Varies