Strategic Marketing Manager

About the role

Strategic Marketing & Growth: Develop and execute integrated marketing strategies that drive patient acquisition, retention, and service line growth. Partner with clinical, operational, and executive leaders to identify opportunities, remove barriers, and align marketing with organizational priorities. Use market data, patient trends, and competitive insights to inform strategy and optimize campaign performance.

Responsibilities

• Paid Media Strategy: Lead paid media planning and execution across channels including search, display, audio, and out-of-home (excluding paid social). Manage budgets, vendors, and campaign performance to maximize reach, efficiency, and return on investment.
• Outbound Marketing & Patient Engagement: Oversee CRM-driven outreach (text, email, etc.) to support patient access and utilization. Develop targeted messaging and campaigns to improve engagement, response rates, and conversions.
• Cross-Functional Collaboration: Partner across departments to ensure marketing efforts align with operational capacity and patient experience goals. Influence stakeholders through data-driven insights, strategic thinking, and strong communication.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field required.
• Five or more years of experience in strategic marketing, campaign management, brand management, or growth marketing roles.

This position requires a Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse. For more information about the background screening process, visit https://info.flclearinghouse.com.

Benefits

• Impact: Every day, you’ll make a significant impact on our patients’ lives, leading efforts that go beyond healthcare to ensure community wellbeing.
• Growth: We support your professional development through continuous learning and opportunities to grow within Evara Health.
• Recognition: As part of our team, your hard work will be recognized and rewarded, contributing to your professional fulfillment and job satisfaction.
• Generous Time Off: 20 days of paid time off with an option to cash out unused day.
• Holidays: 10 paid holidays and an additional day off for your birthday.
• Wellness Perks: Enjoy a free gym membership to support your health and fitness goals.
• Retirement Planning: 403(b) with 2% employer contribution up to 4% match.
• Continuing Education: Tuition reimbursement eligibility which includes $1,500 per year.
• Comprehensive Insurance Plans: Medical, Dental, Vision, Life, Short & Long-Term Disability + extra coverage options.
• Employee Assistance Program (EAP): Confidential counseling, legal & financial advice through EAP.