Strategic Marketing Manager

Key Focus/Responsibilities

• Market and Customer Insight
• Portfolio Strategy & Lifecycle Management
• R&D Direction & Innovation Returns
• Manage business case
• Value Proposition, Positioning & Messaging
• Create the product line marketing narrative and organize collateral to support narrative
• Commercial Enablement & Market Execution
• Financial Performance & Product P&L
• Manage economic outcome of the product line
• Price, CM strategy and execution
• Governance, Alignment & Decision Ownership
• Drive alignment and decisions across functions
• Maintain competitive intelligence database
• Support Strategic Marketing Director in day-to-day business
• Work with other product line managers to ensure a consistent approach for activities
• Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management

Accountabilities

• Product Line Strategy & Direction
• Alignment with market trends, financial goals, manufacturing assets and competitive behavior
• Product P&L, Price strategy and contribution margin
• Portfolio optimization
• New product development and introduction
• Product launch, drive market adoption and product phase out
• R&D direction and outcomes
• Translate product line requirement into R&D actions
• Market implementation of new product developments
• Market insight and track competitive activity
• Track competitive positioning vis-à-vis competitive
• Sales enablement and commercial execution of new product introduction
• Clear value propositions, technical positioning, competitive intelligence
• Capture customer/market feedback for strategy adjustment

Benefits

• Competitive compensation
• Comprehensive benefits package
• A diverse array of resources to support you professionally and personally