Strategic Marketing Manager
About the role
Looking for a role where your ideas don't just support the business, they directly influence its growth? We are looking for a Strategic Marketing Manager to drive thought leadership and market presence for SES's Energy, Medical Devices, and Consumer Products business unit. This role builds SES's technical credibility and visibility within the EMD verticals through published research, technical journal placements, and strategic industry association partnerships, while serving as the embedded marketing partner to the EMD BU leader. The role translates business goals into demand generation and positioning programs that support SES's Mission30 growth targets. This is a hands-on, individual-contributor role. You'll set the EMD thought leadership and marketing strategy, then personally execute it, writing the pitch, building the campaign, designing the graphic. There is no team to delegate to.
Responsibilities
- Build and execute a thought leadership strategy across Energy, Medical Devices, and Consumer Products, positioning SES engineers as recognized technical authorities
- Personally research, write, and pitch submissions to technical and trade journals relevant to each EMD sub-vertical
- Develop and maintain relationships with key industry associations (energy, medical device, and consumer products trade bodies), managing membership benefits, speaking opportunities, and co-marketing opportunities
- Coordinate conference and technical symposium participation, including abstract submissions, speaker prep, and booth/sponsorship strategy
- Write first drafts of technical articles, white papers, and bylines with SES subject matter experts
- Partner directly with the EMD BU lead to align marketing programs with business unit revenue and growth goals
- Develop and execute vertical-specific go-to-market strategies across the three EMD sub-verticals
- Build and manage a content calendar (case studies, technical articles, LinkedIn content, webinars) tailored to each audience
- Build and launch EMD campaigns end-to-end in Microsoft Dynamics 365, strategy, setup,