Sr Web & Organic Growth Manager

About the role

Happen Bank is seeking a Senior Web and Organic Growth Manager to oversee web strategy, SEO, and Generative Engine Optimization (GEO) programs. This role involves shaping web discovery, driving traffic, engagement, and growth, and collaborating with various teams.

Responsibilities

• Own web strategy and key performance metrics, including bounce rate and conversion
• Oversee CMS workflows and manage landing page development and optimization
• Build and execute Happen's end-to-end SEO and GEO strategy
• Develop programs to grow Happen's rankings across high-intent commercial insurance queries
• Audit and maintain site health, implementing structured data, improving crawlability, and optimizing performance for rankings
• Build measurement and reporting frameworks and share findings across management
• Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership

Requirements

• 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor's degree or higher in Marketing, Business, or a related field; or equivalent combination of education and experience
• Deep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy
• Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standards
• Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEO
• Experience working in financial services, insurance, or another highly regulated industry
• Strong bias for action and an executional mindset
• Stellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadership

Qualifications

• Experience with analytical frameworks and A/B testing
• Familiarity with data manipulation and SQL

Skills

• Hands-on experience using AI tools to accelerate work and improve output quality

Benefits

• Medical, dental, and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave

Pay

The target base salary range for this position is $156,000 - $183,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.

Schedule

The role is eligible for a hybrid work model, with teams in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered.

Location

The work location is San Francisco. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines.

Travel

As needed travel to Happen Bank offices and/or other locations, as needed.

Notice on AI Tool Use

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