Social Media Manager, Organic Growth
About the role
The Social Media Manager, Organic Growth is responsible for owning the end-to-end organic social strategy for two key audiences at Sunbit: merchants and consumers. This role involves setting the vision, creating high-performing content, growing engaged communities, and delivering measurable results that fuel both merchant pipeline and consumer growth.
Responsibilities
- Own organic strategy, content calendar, and daily publishing across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
- Concept, shoot, edit, and publish platform-native short-form video, graphics, and carousels—briefing others as we scale.
- Build and nurture engaged merchant communities that convert followers into sales pipeline.
- Drive consumer acquisition and awareness—building a consumer-facing organic presence that gets people seeking out Sunbit and using our site to find where they can pay with us.
- Partner closely with the Sunbeast team to source, elevate, and scale employee-generated content.
- Define, track, and report on KPIs—follower growth, engagement rate, reach, share of voice, and contribution to merchant and consumer funnels.
- Run a disciplined test-and-learn program on formats, hooks, posting cadence, and creative, and translate results into a clear point of view.
- Collaborate with paid marketing teams and agencies to help ideate ad concepts and results.
- Stay ahead of platform changes, algorithms, trends, and tools, and consistently bring fresh ideas to the table.
Requirements
- A proven track record building large, engaged audiences. You’ve personally or professionally grown a social presence to significant scale and can show the accounts and the metrics behind the growth.
- Hands-on content creation skills. You can independently produce platform-native content—short-form video, basic editing, and design—and you have a strong eye for what performs on each platform.
- A strong analytical mindset. You’re comfortable in analytics (native platform insights, GA4, spreadsheets) and you make decisions from data, not vibes.
- A high ownership and initiative. You can take a vague goal and turn it into a strategy, a calendar, and results without hand-holding.
- A community-building instinct. You know how to turn followers into an engaged community, and you collaborate well with internal teams to do it.
- Excellent creative and editorial judgment. You can write, brief, and shape content that fits each platform’s native voice.
- 5+ years managing organic social for a brand, creator, or business (B2B experience a strong plus).
Qualifications
- Experience marketing to small businesses in finance, healthcare, dental, or automotive verticals.
- Advanced video/motion or design production skills.
- Background in employee advocacy or creator/community programs.
Skills
- Content creation and management.
- Community management and engagement.
- Analytics and data-driven decision making.
- Strategic planning and execution.
- Content optimization and testing.
Benefits
- Competitive pay and stock options.
- Unlimited PTO.
- Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Parental Leave.
- Newly added HSA and Pet Insurance.
- 401K Plan with Matching.
- Cell Phone Stipend.
- Team based strategic planning + Team owned deliverables.
Pay
We believe in paying fairly and equitably based on a number of factors including but not limited to previous experience, relevant work history, interview performance, geographical location, internal equity, and expected level of ownership. We are targeting a base salary of $110,000 - $135,000 per year for this role.
Schedule
This role is hybrid; 3 days in office.
Contact
If you have any questions about the position, please contact hr@sunbit.com.