Growth Manager, Organic

Responsibilities

• Build and optimize scalable content systems and teams to amplify the Leland brand
• Own and >10x existing social growth channels leveraging AI, tools, contractors, etc.
• Identify and experiment with new social growth channels, content types, viral loops, and tactics
• Dive deep into platform ecosystems and algorithms to determine winning strategies
• Leverage data to measure results, learn quickly, and iterate on what's effective
• Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives
• Help craft Leland's brand, voice, and reputation online

Qualifications

• Experience in marketing, content, growth, consulting, strategy or similar roles
• Strong writing and storytelling skills
• Deep understanding of or desire to learn platform algorithms, content formats, and what drives organic distribution
• Data-driven approach to content: set goals, measure performance, and iterate quickly
• Rigorous testing mentality: form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone
• High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done
• Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding