Sr. Manager, Organic Growth

About the role

We're looking for a Sr. Manager, Organic Growth to own how Modo shows up across every organic discovery surface that matters - SEO, ASO, and the fast-emerging surfaces of AI and LLM-driven search (GEO).

Responsibilities

• Own Modo's organic growth strategy across SEO, ASO, and GEO.
• Build and run Modo's SEO program end to end, including technical foundation, content strategy, keyword strategy, and reporting cadence.
• Lead Modo's ASO program across iOS and Google Play, treating the listing as both a discovery and conversion surface with continuous testing.
• Build Modo's POV and execution playbook for GEO and AI-driven discovery.
• Earn citations, mentions, and sourced answers in LLM-driven search.
• Translate organic opportunity into prioritized roadmaps, focusing on what will move the business this quarter.
• Build the reporting cadence for organic, including rankings, organic traffic, store conversion, and share of voice across surfaces.
• Make the case for the tooling, content investment, and engineering support the function needs to scale.
• Stay informed about algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals.

Requirements

• 5+ years of organic growth experience with strong technical SEO at the core.
• A track record of moving organic rankings, traffic, and conversion for a real brand.
• A history of expanding beyond core SEO into adjacent organic surfaces.
• A builder, not a manager of builders.
• A strong commercial instinct, thinking about organic in terms of signups, installs, engaged players, and revenue.
• A sharp prioritization, able to pick the few opportunities that will move the business this quarter.
• A strong communication skill, explaining technical SEO and emerging surfaces like GEO to non-technical stakeholders.
• Able to work cross-functionally with engineering, product, content, creative, and the broader marketing team.

Qualifications

• Experience in social casino, iGaming, sports betting, or other regulated consumer categories.
• Hands-on experience driving both SEO and ASO at a consumer mobile app at scale.
• Experience growing organic as a meaningful share of acquisition in a competitive paid category.
• Demonstrated track record showing up in LLM-driven discovery surfaces.

Skills

• Technical SEO expertise.
• Strategic planning and execution.
• Commercial acumen.
• Communication and collaboration skills.
• Ability to navigate ambiguity and take ownership.

Benefits

We offer a collaborative, curious, and laughter-filled culture, with benefits including:

• Competitive compensation package.
• Flexible work arrangements.
• Continuous learning and development opportunities.
• Work-life balance initiatives.
• Regular team-building activities.

Pay

Compensation is commensurate with experience.

Schedule

The schedule is flexible to accommodate the needs of the role and the team.