Sr. Manager, Growth Marketing

About the Role

The Sr. Manager, Growth Marketing serves as the growth engine and primary execution partner to the VP of Marketing, driving revenue growth, pipeline acceleration, and customer acquisition across the commercial business. This role is responsible for translating strategic business objectives into scalable, measurable marketing programs that generate demand, accelerate pipeline velocity, and support commercial sales outcomes.

Responsibilities

Demand Generation & Revenue Growth

- Partner closely with the VP of Marketing to develop and execute a comprehensive growth marketing strategy aligned to commercial revenue targets and business objectives. - Translate revenue goals into integrated demand generation programs that drive qualified pipeline, customer acquisition, and market expansion. - Build and manage marketing initiatives that increase lead volume, improve conversion rates, and accelerate sales cycle velocity. - Develop scalable frameworks for campaign planning, execution, measurement, and optimization across multiple commercial segments. - Establish performance metrics and reporting mechanisms that clearly connect marketing investment to business outcomes.

Go-to-Market Strategy & Product Launches

- Collaborate with Product Marketing to transform product positioning, customer insights, and roadmap priorities into effective go-to-market campaigns. - Ensure seamless alignment between product launches, marketing campaigns, and commercial sales objectives. - Develop strategies that bridge product availability with market demand, creating awareness, engagement, and qualified sales opportunities. - Partner with Sales leadership to align marketing efforts with pipeline priorities and customer acquisition goals.

Campaign Strategy & Vertical Marketing

- Lead the development and execution of targeted go-to-market strategies across key commercial verticals and customer segments. - Guide vertical marketing efforts to ensure messaging, content, and campaigns resonate with specific buyer audiences and industry needs. - Oversee omnichannel marketing programs across digital, content, events, partnerships, account-based marketing, and field marketing initiatives. - Continuously evaluate market trends, customer behaviors, and competitive insights to refine growth strategies.

Content, Creative & Brand Alignment

- Lead creative and content functions to develop compelling, conversion-focused marketing assets that support demand generation objectives. - Ensure all campaigns maintain brand consistency while delivering measurable performance outcomes. - Partner with corporate and brand marketing teams to align commercial marketing initiatives with broader company messaging and positioning. - Drive the development of scalable content frameworks, sales enablement tools, customer success stories, and thought leadership programs.

Regional Marketing Enablement

- Serve as the central marketing leader supporting regional teams with scalable campaigns, content strategies, and marketing playbooks. - Establish governance models that balance global consistency with regional flexibility. - Partner with regional stakeholders to localize campaigns and optimize performance based on market-specific needs. - Create feedback mechanisms that incorporate field insights, customer feedback, and market intelligence into future campaign planning.

Marketing Operations & Performance Optimization

- Partner with Marketing Operations to ensure data integrity, lead management processes, reporting accuracy, and marketing technology optimization. - Drive improvements in marketing automation, lead scoring, attribution, and campaign performance measurement. - Monitor key performance indicators including pipeline contribution, conversion rates, customer acquisition cost, return on marketing investment, and revenue influence. - Leverage data and analytics to continuously improve marketing effectiveness and operational efficiency.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. - 7+ years of progressive B2B marketing experience, including demand generation, growth marketing, and go-to-market leadership. - 4+ years of people leadership experience managing cross-functional marketing teams. - Proven track record of driving measurable pipeline growth, customer acquisition, and revenue impact. - Deep expertise in demand generation, account-based marketing, digital marketing, campaign strategy, and marketing analytics. - Experience partnering closely with Sales, Product Marketing, Product Management, and executive leadership teams. - Strong understanding of marketing technology platforms, CRM systems, marketing automation tools, and revenue operations. - Demonstrated ability to balance strategic planning with hands-on execution in a fast-paced environment. - Exceptional communication, collaboration, and stakeholder management skills. - Data-driven mindset with strong analytical and problem-solving capabilities.

Pay

Base salary range: $150,000-$185,000

Benefits

- Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to Employee Assistance Program; including access to mental health services - 401(k) including employer match - Pet insurance and so much more!

About Precor

Precor is known for developing and manufacturing the most innovative and reliable commercial fitness equipment on the market. With over 40 years of empowering exercisers, trainers, business owners, and operators alike we take pride in offering world-class fitness solutions across over 13,000 facilities and 100+ countries. We sweat every detail to bring best-in-class product solutions into commercial facilities, meeting exercisers wherever they are: at work, at school, in the gym, or on the road.