Sr. Manager, Growth Marketing

Position Summary

The Sr. Manager, Growth Marketing owns one primary outcome: net new member and customer growth for Nymbus Labs launch brands. This is the senior strategic lead responsible for bringing new financial brands to market across the full acquisition funnel, from building brand awareness where none exists, through driving consideration and intent, to converting prospects into members and customers at scale.

Essential Job Functions/Responsibilities

• Brand Awareness, Demand Generation & Pre-Launch Strategy

• Build full-funnel demand strategies from zero — standing up brand awareness and share of voice, creating consideration, and generating conversion-ready intent in markets where the brand has no existing recognition or equity.
• Develop brand awareness programs that establish credibility and prime audiences for direct response, with a clear point of view on when to invest in upper-funnel brand-building vs. when to shift into performance mode.
• Develop pre-launch positioning, messaging frameworks, and audience segmentation strategies that differentiate the brand competitively across every funnel stage.
• Define full-funnel KPIs, growth targets, and measurement architecture, from awareness and consideration metrics to cost-per-acquisition and net new member outcomes.

• GTM Strategy & Go-to-Market Planning

• Architect go-to-market acquisition strategies grounded in competitive positioning, full-funnel audience targeting, channel theory, and launch sequencing, with a clear, defensible point of view at every step.
• Build launch plans that phase budget, channels, and creative across awareness, consideration, and conversion stages — with decision triggers for when to scale, optimize, or pivot.
• Translate client business goals into actionable acquisition strategies with clear milestones, success metrics, and accountability structures across the full funnel.

• Media Strategy, Implementation & Campaign Management

• Own media strategy end to end across the full funnel: channel selection, budget allocation, audience targeting, and creative direction from upper-funnel brand campaigns through lower-funnel direct response landing page alignment, with strategic rationale behind every change.
• Execute and manage campaigns hands-on, build structures, configure targeting and bidding, write briefs, manage creative trafficking, and oversee QA across paid search, paid social, programmatic, and affiliate.
• Manage media budgets with precision, pacing, reallocation decisions, and scenario planning across brands and channels; hold agency and platform partners accountable to plan commitments and performance targets.

• Performance Marketing, Analysis & Optimization

• Run structured optimization cycles across all programs, bidding, targeting, creative, and landing page, with root-cause analysis that connects full-funnel performance to business outcomes.
• Govern campaign measurement infrastructure, UTM architecture, pixel/tag management, attribution, and analytics, and translate performance data into executive-ready insights that drive budget and strategy decisions.
• Use AI tools actively across research, audience insights, creative testing, performance analysis, and optimization, as standard practice, not occasional use.

• Ai-Driven Innovation

• Integrate AI tools actively into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence.
• Champion new platform capabilities and automation opportunities that create strategic advantage for clients.
• Share learnings and continuously raise the bar for how the team uses AI to think faster, plan smarter, and deliver more.

Qualifications

• 6+ years of experience in acquisition marketing, demand generation, or performance marketing with direct ownership of full-funnel strategy and significant media budgets.
• Full-funnel expertise: you've built brand awareness for brands launching without equity, created consideration programs that move prospects through the funnel, and driven conversion at scale; you know how to sequence all three.
• Performance marketing orientation: you think in CAC, ROAS, LTV, and conversion rate tradeoffs; you build programs to be measured, tested, and optimized from day one.
• GTM strategy depth: you've architected launch plans with competitive positioning, full-funnel audience targeting, channel theory, and measurable net new acquisition outcomes.
• Hands-on media fluency: paid search (Google, Bing), paid social (Meta, LinkedIn, TikTok), and programmatic end to end; strategy through execution through optimization.
• Strong analytical skills: GA4, Google Tag Manager, Looker/Data Studio, and platform-native analytics; able to govern measurement infrastructure across the full funnel.
• AI-native operator who uses AI actively in planning, research, analysis, and reporting as standard practice.
• Client-facing credibility: advising at the executive level, managing multiple brands simultaneously, and proactively bringing strategy rather than waiting to be asked.
• Equally fluent in B2C and B2B: able to adapt full-funnel strategy, targeting, and channel approach across consumer and commercial audiences.
• Highly autonomous: sets direction, identifies problems, and drives solutions without waiting for instruction.

Salary & Benefits

• $110,000 - $125,000 Annual Salary
• Annual Cash Bonus and Equity Options commensurate with the role level and experience
• 401(k) plan
• Insurance - Health, Dental and Vision
• Flexible Paid Time Off