Sr Product Marketing Mgr. Tech, AWS Agentic AI Developer Tools

About the role

As a Senior Product Marketing Manager, Technical at AWS, you will shape the future of AI-powered developer tools by translating complex cloud solutions into compelling customer value. This role focuses on agentic AI capabilities that help developers build, test, and deploy software faster with AI assistance. You will work backwards from customer needs to influence product strategy across AWS’s portfolio of AI developer tools, combining deep technical understanding with business strategy to craft portfolio-level value propositions.

Responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies.
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences.
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case.

Requirements

• Bachelor's degree in a relevant field or equivalent work experience.
• Experience conveying complex technical concepts to both technical and business audiences.
• 6+ years of direct work with developer tools, AI/ML technologies, or cloud development platforms.
• Experience developing messaging and content for developer and technical audiences.

Preferred Qualifications

• 8+ years of experience shaping business strategy for technical products or services for large enterprises or partners.
• Experience demonstrating strong analytical abilities and confidence in the use of data.
• MBA or Master's degree.
• Experience with AI-powered developer tools, code generation, AI agents, or AI-assisted software development workflows.
• Track record of creating compelling technical demonstrations and reference architectures.
• Experience presenting to executive-level audiences and industry analysts.
• Understanding of how developers discover, evaluate, and adopt new tools and platforms.

About the Team

AWS values diverse experiences and encourages candidates from all backgrounds to apply, even if they do not meet every qualification listed. The team fosters a culture of inclusion, with employee-led affinity groups and ongoing learning experiences that embrace uniqueness.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D, and optional supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.
• Sign-on payments and restricted stock units (RSUs).
• Mentorship and career growth resources.
• Work-life balance initiatives, including flexible working culture.

Pay

The base salary range for this position varies by location:

• USA, CA, San Francisco: $161,900 - $218,600 USD annually.
• USA, CA, Santa Clara: $161,900 - $218,600 USD annually.
• USA, WA, Seattle: $147,200 - $198,700 USD annually.

Final compensation will be determined based on experience, qualifications, and location.