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Jobs · Public Relations · California

Marketing Manager, AWS Agentic AI Developer Tools

Amazon Web Services (AWS) · East Palo Alto, CA · 1 wk ago
Public RelationsFull-time

About the role

As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.

The ideal candidate has a deep understanding of how developers discover, evaluate, and adopt tools. They combine strong marketing fundamentals (channel strategy, content development, campaign execution, performance measurement) with genuine curiosity about AI and software development. They are comfortable operating in ambiguity, moving quickly, and iterating based on data. A track record of creating content and programs that resonate with technical audiences is essential.

Responsibilities

  • Partner with product management and GTM teams to develop product and portfolio-level strategies
  • Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
  • Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
  • Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
  • Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
  • Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
  • Drive field enablement strategies to support product launches, campaigns, and customer success
  • Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

Requirements

Basic Qualifications

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience producing marketing promotional material for Owned & Operated channels

Preferred Qualifications

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, and reporting for demand generation

Benefits

  • Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
  • Employee Assistance Program (EAP) and Mental Health Support
  • Medical Advice Line and Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • 401(k) matching
  • Paid time off and parental leave
  • Sign-on payments and restricted stock units (RSUs)
  • Ongoing events and learning experiences, including Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences
  • Mentorship and career growth resources

Pay

USA, CA, East Palo Alto - $88,700.00 - $155,200.00 USD annually

USA, CA, San Francisco - $88,700.00 - $155,200.00 USD annually

USA, WA, Seattle - $82,700.00 - $141,100.00 USD annually

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