Marketing Manager, AWS Agentic AI Developer Tools

About the role

Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences.

You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results. The ideal candidate has a deep understanding of how developers discover, evaluate, and adopt tools, combining strong marketing fundamentals with genuine curiosity about AI and software development.

Responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies.
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences.
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Preferred Qualifications

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, and reporting for demand generation.

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and option for Supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Pay

USA, CA, East Palo Alto - $88,700.00 - $155,200.00 USD annually

USA, CA, San Francisco - $88,700.00 - $155,200.00 USD annually

USA, WA, Seattle - $82,700.00 - $141,100.00 USD annually

Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

About the Team

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.