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Marketing Manager, AI Product Marketing Operations, AWS Marketing

Amazon Web Services (AWS) · Santa Clara, CA · 3 wk ago
MarketingFull-time

About the role

AWS is seeking a Marketing Manager to operationalize world-class product marketing across AI app and agent building products including Amazon Bedrock, AgentCore, and Strands. This role requires a unique blend of program manager and marketing operator skills.

Responsibilities

  • Partner with demand generation, account-based marketing, content studio, events, and launch operations teams on campaign and program activation, ensuring seamless handoffs between product marketing strategy and execution.

  • Own customer advocacy program operations across segments, including reference pipeline management, and case study production.

  • Execute field enablement operations for launches, including training coordination, materials distribution, and adoption tracking.

  • Manage cross-team first- and third-party event responsibilities including session management, keynote coordination, and logistics across industry events.

  • Coordinate the team's engagement with the Analyst Relations team, including briefing logistics, research intake, and ensuring PMM alignment on analyst-facing narratives.

Requirements

  • 4+ years of professional non-internship marketing experience.

  • Experience using data and metrics to drive improvements.

  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.

  • Experience conveying complex technical concepts to both technical and business audiences.

  • 3+ years of hands-on experience with cloud architectures in technical domains (e.g., Generative and Agentic AI, Developer Tools).

Qualifications

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.

  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.

  • MBA experience.

  • Track record of creating compelling technical demonstrations and reference architectures.

  • Experience presenting to executive-level audiences and industry analysts.

Benefits

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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