Sr. Content Marketing Manager - Industrial (B2B)

About the Role

Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration, and governance they need to deliver AI-driven business impact. As a Senior Content Marketing Manager, you will specialize in marketing to complex, engineering-driven industrial sectors, bridging technical depth and compelling storytelling. You will lead the production of category-defining content—such as SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership—to earn the trust of an executive-level audience and drive awareness, pipeline, and product adoption.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs, and white papers.
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors.
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications.
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey.
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content.
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales.
• Lead a scalable content framework that supports multiple technical personas.
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize reach and shelf-life.
• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms.
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs.
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums).
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves.
• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue.
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority.
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works.
• Serve as the content partner for product launches: owning the blog post, launch email, release notes narrative, and sales one-pager.
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points.
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories.

Requirements

• 7+ years of B2B content marketing experience, with at least 2 years in a senior or lead role.
• Exceptional writing and editing skills, with the ability to distill complex technical topics into clear, compelling narratives for executive audiences.
• Demonstrated ability to translate highly technical concepts (e.g., data pipelines, cloud architecture, observability, security posture) into engaging content.
• Strong grasp of SEO fundamentals and experience driving measurable organic growth.
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time.
• Familiarity with the modern data stack or cloud security landscape (e.g., understanding of data lakehouses).

Preferred Qualifications

• Experience marketing to developer, practitioner, or highly technical audiences at scale.
• Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (e.g., WordPress).
• Portfolio of published technical content, such as long-form guides, whitepapers, or bylines in industry publications.
• Strong process orientation; comfortable both following established workflows and building new ones.
• Fluent with AI writing and research tools, and experience using AI to automate workflows.

Pay

$102,500 - $184,500 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.