Sr. Content Marketing Manager

Duties and Responsibilities

• Lead the content intake and governance process by reviewing submissions, aligning content with relevant practice groups, identifying appropriate reviewers and approvers and ensuring timely approvals.
• Develop comprehensive campaign plans including cross-promotion, re-distribution, and lifecycle extension of content while overseeing end-to-end campaign execution across channels, including website, email, social, events, and aggregators.
• Build and maintain a firmwide editorial and campaign calendar to ensure consistent workflows, strategic timing, and alignment with business goals.
• Lead ongoing content and campaign performance analysis to identify trends, gaps, and optimization opportunities, and translate insights into actionable recommendations that improve visibility and performance.
• Stay current on industry best practices and ensure adoption by communicating standards and enforcing content development guidelines.
• Use best practices and analytics to improve content performance, visibility, and discoverability across firm channels and LLMs.
• Cross-functional collaboration: Partner with business development, communications, and events teams to ensure alignment with firmwide initiatives and delivery of a consistent brand and campaign experience.

Skills And Educational Requirements

• J.D. strongly preferred, Bachelor’s degree required.
• 7+ years of law firm experience in content development or campaign-focused marketing.
• Exceptional communication and presentation skills, particularly with executive stakeholders and non-marketing audiences.
• Proficiency in marketing automation and analytics tools.
• Experience with AI-driven marketing tools and legal tech platforms.
• Strong understanding of digital storytelling and design systems across platforms.

Pay

The actual compensation will be determined based on experience and other factors permitted by law. Jackson Lewis offers a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) Retirement Plan, Flexible Spending & Health Savings Account, firm-paid holidays, vacation, and sick time, Employee assistance programs and other firm benefits.

Benefits

• For New York City, Chicago and the Washington DC metro areas, the expected salary range for this position is between $155,000 and $175,000.
• For Colorado, the expected salary range for this Colorado position is between $150,000 and $165,000.
• This position is also eligible for annual bonuses.

Qualifications

This role will be posted on July 6 and we anticipate it will remain open for at least 60 days. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.