Sr. Content Marketing Manager

Role Overview

The Senior Content Marketing Manager is responsible for driving content strategy and execution for an assigned portfolio, translating product positioning and go-to-market priorities into high-impact content that drives awareness, pipeline, customer engagement, and revenue growth. This role sits at the center of the portfolio GTM motion, partnering closely with Product Marketing, Demand Generation, Lifecycle Marketing, Customer Marketing, Sales, and Creative to ensure content is aligned to business priorities and fully integrated into campaigns and customer journeys.

What You Own

• Portfolio-aligned content strategy
• Campaign and demand generation content
• Thought leadership and storytelling
• Sales and customer enablement content
• SEO/GEO-aligned content initiatives
• Cross-functional content alignment for your portfolio

What You’ll Do

Portfolio Content Strategy

• Develop and execute a portfolio-aligned content strategy tied to GTM priorities, revenue goals, and demand generation initiatives
• Translate positioning and messaging into compelling content that supports awareness, pipeline generation, and customer growth
• Ensure content is mapped to key personas, buying stages, and customer journeys
• Align content plans to campaign calendars, launches, and strategic business priorities

Campaign & Demand Generation Content

• Create and support integrated campaign content that drives engagement and conversion across the funnel
• Partner with Demand Generation Managers to activate content within campaigns, nurture programs, and expansion initiatives
• Develop conversion-focused assets including landing pages, emails, thought leadership, and customer-facing content
• Ensure content supports lead → opportunity → closed-won progression

Thought Leadership & Storytelling

• Build compelling narratives that strengthen brand authority and differentiate the portfolio in-market
• Create thought leadership content including blogs, ebooks, reports, webinars, customer stories, and strategic content initiatives
• Ensure all content reflects current positioning, messaging, and business priorities

SEO / GEO Content Support

• Partner with the SEO/GEO Manager to optimize content for search visibility, discoverability, and generative search performance
• Support organic growth through search-informed content planning and optimization
• Ensure content aligns to keyword, intent, and audience strategies

Sales & Customer Enablement

• Create content that supports Sales conversations, customer engagement, and expansion opportunities
• Develop customer-facing assets that improve understanding, adoption, and conversion
• Partner with Customer Marketing and Lifecycle teams to support onboarding, retention, and upsell initiatives

How You Operate

• Operate as the content lead for your assigned portfolio(s)
• Balance strategic planning with hands-on execution
• Work cross-functionally to align content to campaigns, launches, and business priorities
• Continuously optimize content based on performance insights and business impact
• Ensure content contributes meaningfully to pipeline, engagement, and revenue outcomes

Who You Are

• Bachelor’s degree in Marketing, Business, or related field, or an equivalent combination of education and experience
• 5+ years of experience in customer marketing, retention marketing, or similar roles in a technology or SaaS environment
• Strategic thinker with strong content marketing and storytelling capabilities
• Hands-on operator who can execute high-quality work across multiple formats
• Experienced in B2B SaaS content marketing and demand generation
• Strong understanding of full-funnel marketing and buyer journeys
• Data-driven and focused on business outcomes, not just content output
• Effective cross-functional collaborator who can align teams and priorities
• Passionate about creating content that drives engagement, conversion, and growth