Sr. Content Marketing Manager

About the role

Mendix is seeking a Senior Content Marketing Manager to join our dynamic team. This role requires a unique blend of technical expertise and compelling storytelling skills, with a focus on driving awareness, pipeline, and product adoption.

Responsibilities

• Content Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments
• Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
• SEO & Distribution Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves
• Measurement & Optimization Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
• Cross-Functional Collaboration Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

Qualifications

• 7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
• Exceptional writing and editing skills
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape
• Experience marketing to developer, practitioner, or highly technical audiences at scale
• Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
• Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
• Strongly process-oriented; comfortable both following established workflows and building new ones
• Fluent with AI writing and research tools, and experience using AI to automate workflows

Benefits

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.