Sr Manager, B2B Content Marketing
Role
Sr Manager, B2B Content Marketing
Location
San Diego, CA 92101 (Onsite at Symphony Towers)
Compensation Range
$160,000-$200,000 DOE
What You'll Own
Own the content roadmap across blog, case studies, industry reports, newsletter, and long-form thought leadership.
Partner with the VP of Marketing to translate company priorities into a quarterly content plan — and leverage internal SMEs to produce high-authority, credible content that actually helps our audience make better decisions.
Drive distribution across owned channels (blog, newsletter, LinkedIn) and coordinate amplification with paid and social.
Own our SEO strategy end-to-end — keyword research, on-page optimization, and competitive gap analysis.
Partner with our HubSpot owner to ensure content is actively nurturing pipeline at every lifecycle stage.
Surface real client outcomes and develop them into case studies, testimonials, and proof points that Sales and BD can use in every conversation.
Build a steady pipeline of customer stories mapped to the buying journey.
Define and report on content KPIs: organic traffic, MQLs sourced from content, content-influenced pipeline, engagement, and share of voice.
Manage freelance writers and agency partners.
Own quality, voice, and accuracy across everything published under Luminize's name.
Collaborate with Brand on visual identity and major campaigns.
Partner with senior leadership on speaking narratives, conference content, and executive LinkedIn presence.
Stay close to Sales conversations and client wins to surface the stories that matter.
What You Bring
5+ years in content marketing, editorial, or thought leadership in B2B environments — with hands-on experience executing long-form content end-to-end, not just managing others who do
Experience in ecommerce, marketplaces, or retail; familiarity with Amazon Seller Central, Amazon Ads, or DSP is a meaningful plus
Proficiency with HubSpot, Google Analytics, and at least one SEO platform (Ahrefs, SEMrush, or Clearscope)
Comfortable using AI tools (Claude, ChatGPT, etc.) to accelerate research, drafting, and editing without sacrificing quality or voice
Track record of managing freelancers, contractors, or junior writers
A skilled writer and editor first — with a high bar for clarity, accuracy, and voice — who is also pragmatic enough to know that a great piece nobody reads doesn't move the business
Data-literate enough to turn GA, HubSpot, and SEO reports into editorial decisions
A strong project manager who keeps multiple pieces, contributors, and deadlines on track — and a direct communicator who can push back when a topic won't land or a deadline isn't realistic
You'll be based in Symphony Towers, one of San Diego's premier office spaces that offers:
- Ergonomic standing desks and high-quality workstations
- A fully stocked snack bar, espresso machine, and cold drinks
- A welcoming team lounge area and sunny workspaces
- A clean, modern space where we can do our best work together
Benefits & Perks
Multiple medical plan options through Anthem Blue Cross
Dental & vision insurance (including orthodontia and annual exams)
Pet benefit program with savings on vet care, products, and services
Paid vacation (accruing up to 120+ hours/year with rollover and cap)
Paid holidays annually
Coverage for spouses/domestic partners and dependents under 26
Why Luminize
This isn't a "keep the lights on" operations role. You'll be building the infrastructure for a company in growth mode, with the executive authority and resources to do it right.
We offer clear career paths, promote from within, and invest in people who drive results.
You'll have direct access to senior leadership, close collaboration across brand management, advertising, and commercial teams, and a team that move fast and treats every brand like it's our own.
About Luminize
Luminize is a full-service Amazon growth partner helping brands achieve next-level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and beyond. We operate with transparency, celebrate wins often, and hold ourselves to a higher standard — because the brands we partner with deserve nothing less.