Sr. Content Marketing Manager

Duties and Responsibilities

• Lead the content intake and governance process by reviewing submissions, aligning content with relevant practice groups, identifying appropriate reviewers and approvers and ensuring timely approvals.
• Develop comprehensive campaign plans including cross-promotion, re-distribution, and lifecycle extension of content while overseeing end-to-end campaign execution across channels, including website, email, social, events, and aggregators.
• Build and maintain a firmwide editorial and campaign calendar to ensure consistent workflows, strategic timing, and alignment with business goals.
• Lead ongoing content and campaign performance analysis to identify trends, gaps, and optimization opportunities, and translate insights into actionable recommendations that improve visibility and performance.
• Stay current on industry best practices and ensure adoption by communicating standards and enforcing content development guidelines.
• Use best practices and analytics to improve content performance, visibility, and discoverability across firm channels and LLMs.
• Cross-functional Collaboration: Partner with business development, communications, and events teams to ensure alignment with firmwide initiatives and delivery of a consistent brand and campaign experience.

Skills And Educational Requirements

• J.D. strongly preferred, Bachelor’s degree required.
• 7+ years of law firm experience in content development or campaign-focused marketing.
• Exceptional communication and presentation skills, particularly with executive stakeholders and non-marketing audiences.
• Proficiency in marketing automation and analytics tools.
• Experience with AI-driven marketing tools and legal tech platforms.
• Strong understanding of digital storytelling and design systems across platforms.

Pay

The actual compensation will be determined based on experience and other factors permitted by law. Jackson Lewis offers a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) Retirement Plan, Flexible Spending & Health Savings Account, firm-paid holidays, vacation, and sick time, Employee assistance programs and other firm benefits.

Benefits

• For New York City, Chicago and the Washington DC metro areas, the expected salary range for this position is between $155,000 and $175,000.
• For Colorado, the expected salary range for this Colorado position is between $150,000 and $165,000.
• This position is also eligible for annual bonuses.