SEO / SEM Specialist

About The Role The role owns organic and paid search performance for a well-funded technology company, driving qualified traffic and pipeline through SEO, SEM, and technical site health. This is a hands-on specialist role with real budget authority and direct impact on acquisition numbers. You will work at the intersection of content, engineering, and analytics — running keyword strategy, managing Google Ads and Bing campaigns, auditing site architecture, and translating search data into decisions the broader marketing team can act on. Key Responsibilities Own the SEO roadmap: run technical audits, fix crawl/indexation issues, and improve site architecture in partnership with engineeringManage paid search campaigns across Google Ads and Microsoft Advertising, including keyword bidding, ad copy testing, and budget pacingConduct keyword and competitive research using Ahrefs, Semrush, or similar tools to shape content and PPC prioritiesBuild and maintain reporting dashboards in GA4, Looker Studio, or Search Console tracking rankings, CTR, conversions, and blended CPAOptimize landing pages and on-page elements (title tags, schema, internal linking) to improve organic conversion ratesRun structured experiments on ad copy, match types, and bidding strategies; document learnings and scale winnersPartner with content and demand-gen teams to align search strategy with campaign calendar and pipeline targets What We Are Looking For 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C techDeep proficiency with Google Ads, Google Search Console, GA4, and at least one major SEO toolset (Ahrefs, Semrush, Moz)Solid understanding of technical SEO: crawlability, indexing, site speed, structured data, and log-file basicsExperience managing six-figure paid search budgets with demonstrated ROAS or CPA improvementsStrong analytical skills — comfortable with Excel/Sheets, attribution models, and building reports from raw dataBachelor's degree in marketing, communications, or a related field, or equivalent practical experienceBonus: HTML/CSS literacy, experience with CMS platforms (WordPress, Webflow), Google Ads certifications, or SQL skills