SEO / SEM Specialist

About the role

The role owns organic and paid search strategy end-to-end, scaling technical SEO and paid acquisition to drive high-intent pipeline. The person in this role will partner with content, product, and design teams to optimize site architecture, run high-ROI SEM campaigns, and continuously improve organic rankings in competitive tech markets.

Responsibilities

• Execute technical SEO audits, resolve crawl errors, and optimize site speed, schema markup, and site architecture
• Plan, launch, and optimize SEM campaigns across Google Ads and Bing to hit aggressive CAC and ROAS targets
• Conduct keyword research, analyze SERP intent, and guide content teams on optimization best practices
• Run A/B tests on landing pages, ad copy, and bidding strategies to maximize conversion rate
• Own search analytics, build executive dashboards in GA4 and Looker, and report on organic and paid performance
• Manage paid search budgets, keyword bids, and negative keyword lists to eliminate wasted spend

Requirements

• 3-6 years of hands-on SEO and SEM experience in B2B or B2C technology companies
• Expertise with SEO tools (Ahrefs, Semrush, Screaming Frog) and Google Ads certified
• Deep understanding of technical SEO factors, algorithm updates, and modern link-building strategies
• Strong analytical skills with proficiency in GA4, Google Tag Manager, and data visualization tools
• Bonus: Experience with programmatic SEO, international SEO, or Python/SQL for marketing data analysis