SEO / SEM Specialist

About the role

The role owns organic and paid search growth end-to-end, translating technical optimizations and keyword strategies into predictable pipeline and revenue. The specialist will partner with content, product, and engineering teams to audit site architecture, scale link acquisition, and maximize return on ad spend across search networks.

Responsibilities

• Execute comprehensive technical SEO audits, fixing crawl errors, improving core Web Vitals, and managing site architecture
• Plan, launch, and optimize paid search campaigns across Google Ads and Bing Ads to achieve target customer acquisition costs
• Conduct exhaustive keyword research and competitor analysis to guide content creation and identify high-intent traffic opportunities
• Manage and scale off-page SEO initiatives, including digital PR and strategic link-building campaigns
• Build custom GA4 and Google Search Console dashboards to track keyword rankings, traffic quality, and conversion metrics
• Run rigorous A/B tests on ad copy, bids, and landing page elements to continuously improve conversion rates

What we are looking for

• 3–6 years of dedicated SEO and SEM experience within high-growth B2B or B2C technology environments
• Deep technical proficiency with industry-standard tooling such as Ahrefs, SEMrush, Screaming Frog, Google Ads, and GA4
• Demonstrated track record of scaling organic traffic and managing profitable paid search budgets
• Strong analytical skills with the ability to translate complex data sets into actionable optimization strategies
• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related quantitative field
• Bonus: Experience with programmatic SEO, Python for marketing automation, or enterprise SaaS growth