SEO / SEM Specialist

About The Role

The role drives organic and paid acquisition channels, designing and executing strategies that increase visibility and convert high-intent traffic. Working closely with content, product, and engineering teams, the specialist will run continuous experiments to optimize performance across the entire search landscape. This position demands both a deep understanding of technical SEO and an analytical approach to SEM bidding and ad-copy optimization. The specialist will manage significant ad spend and organic growth initiatives to lower acquisition costs while scaling qualified lead volume.

Key Responsibilities

• Coverage of comprehensive keyword research, competitor analyses, and technical SEO audits to identify and prioritize organic growth opportunities
• Management and optimization of paid search campaigns across Google Ads and Bing Ads, focusing on bidding strategies, quality score, and conversion rate optimization (CRO)
• Partnership with content and product teams to guide editorial calendars, on-page optimization, and internal linking structures
• Maintenance of monitoring search console, analytics platforms, and crawling tools to identify indexing issues, broken links, and page speed bottlenecks
• Design and execution of A/B tests for landing pages, ad copy, and search elements to improve click-through and conversion rates
• Building and maintenance of performance dashboards in Looker Studio or Tableau to report on organic traffic, CPA, ROAS, and pipeline contribution to leadership

What We Are Looking For

• 3-5 years of experience managing SEO and SEM campaigns, preferably in a fast-paced B2B or B2C tech environment
• Expertise with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
• Hands-on experience managing medium-to-large budget paid search accounts within Google Ads Manager
• Strong proficiency in web analytics tools, specifically Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• An analytical mindset with the ability to translate complex search data into actionable growth strategies
• Bonus: Working knowledge of HTML, CSS, JavaScript, or SQL for advanced search analysis