SEO / SEM Specialist

About the role

The role owns organic and paid search strategy end-to-end, driving high-intent traffic and scaling customer acquisition across digital channels. The SEO/SEM Specialist collaborates with content, product, and design teams to optimize technical architecture, execute keyword strategy, and maximize return on ad spend.

Responsibilities

• Execute technical and on-page SEO audits to improve site health, crawlability, and core web vitals
• Manage and optimize paid search campaigns across Google Ads, Bing, and social channels to hit strict CAC and ROI targets
• Conduct exhaustive keyword research and competitor analysis to inform content creation and paid bidding strategies
• Design, execute, and analyze A/B tests on landing pages, ad copy, and meta tags to improve conversion rates
• Track and report on key organic and paid performance metrics using Google Analytics 4, SEMrush, and Looker Studio
• Collaborate with the content team to align production with high-value search intent and topical authority trends

Requirements

• 3-6 years of hands-on SEO and SEM experience within a high-growth B2B or B2C tech environment
• Deep expertise with industry standard tools including Google Ads, Google Analytics 4, SEMrush, Ahrefs, and Screaming Frog
• Proven track record of scaling organic traffic and managing multi-channel paid search budgets with positive ROIS
• Strong understanding of technical SEO best practices, site architecture, and schema markup

Skills

• Bonus: Experience with programmatic SEO, Python for marketing automation, or international expansion strategies