SEO / SEM Specialist

About the role

The role owns organic and paid search strategy end-to-end, scaling visibility, traffic, and pipeline across B2B and B2C tech domains. The team partners closely with content, product, and design to optimize site architecture, technical SEO, and high-intent PPC campaigns.

Responsibilities

• Execute comprehensive SEO audits, identify technical bottlenecks, and partner with engineering to resolve indexing and site speed issues
• Plan, launch, and optimize high-intent SEM campaigns across Google Ads and Bing to hit strict CPA and ROAS targets
• Conduct keyword research, analyze SERP intent, and brief the content team on high-priority organic growth topics
• Own organic and paid search analytics: build dashboards in GA4, track rankings, and report on pipeline impact
• Run continuous A/B tests on ad copy, landing page layouts, and metadata to maximize conversion rates
• Manage the monthly paid search budget and reallocate spend dynamically based on channel performance

Requirements

• 3-6 years of hands-on SEO and SEM experience scaling organic and paid search for technology companies
• Advanced proficiency with industry toolsets including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Google Ads
• Strong technical understanding of site architecture, schema markup, Core Web Vitals, and programmatic SEO
• Demonstrated history of driving measurable pipeline and revenue growth through search channels
• Bonus: Experience managing paid social channels or working with enterprise SEO platforms like BrightEdge