SEO / SEM Specialist

About the role

The role drives organic and paid search growth end-to-end, translating technical optimizations and keyword strategies into measurable traffic and pipeline. The SEO/SEM Specialist collaborates with content, product, and design teams to build high-converting landing pages, scale keyword authority, and manage paid acquisition budgets.

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Bing to maximize ROI and lower customer acquisition costs
• Conduct technical SEO audits, track core web vitals, and collaborate with engineering to resolve crawlability and indexing issues
• Develop keyword strategies and collaborate with content writers to scale organic search visibility for high-intent B2B search terms
• Design, execute, and analyze A/B tests on landing pages, ad copy, and meta tags to improve conversion rates
• Build weekly and monthly performance reports using Google Analytics 4, Google Search Console, SEMrush, and CRM attribution data
• Manage SEM budgets, forecast spend, and allocate resources efficiently across campaigns and product lines

What we are looking for

• 3–6 years of hands-on experience managing enterprise SEO and SEM campaigns in a high-growth technology environment
• Expertise in core SEO tools (SEMrush, Ahrefs, Screaming Frog) and paid advertising platforms (Google Ads, Google Merchant Center)
• Deep understanding of technical SEO, site architecture, structured data markup, and page speed optimization
• Strong analytical skills with proficiency in Google Analytics 4, Looker Studio, and SQL data querying
• Bonus: Experience with programmatic SEO, internationalization, or B2B SaaS attribution modeling